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Pat and Box Fox in the produce department circa 1988



Fox Bros. Piggly Wiggly, an independently owned and operated franchised conventional Grocery Store, was established by Pat and Bob Fox in Hartland, Wisconsin on June 16, 1988.  Pat and Bob have been involved in the retail food industry most of their working lives and have brought a multitude of knowledge, experience, energy, commitment and innovative vision to their operation, associates, and the grocery industry. By surrounding themselves with associates or team members dedicated to their vision, striving for constant improvement, superior customer service and community involvement, this commitment has resulted in the success and respect Fox Bros. Piggly Wiggly has earned within the industry and local communities.

On June 16, 1997, Fox Bros. added a second (2) location in Oconomowoc.  In 2004 the Oconomowoc store was relocated to a brand-new state of the art location across the street increasing in size to 50,000 square feet. At that time the two stores employed over 300 employees, which included regular full-time, part-time, and seasonal employees.

In 2006, Fox Bros. Piggly Wiggly earned the distinguished Wisconsin “Grocer of the Year” award from the Wisconsin Grocers Association. This association has approximately 1000 members comprised of major grocery operators including large chains as well as independents. In 2006, Fox Bros. was one of five (5) grocers nominated statewide for this honor.


Bob Fox retired from day-to-day operations on January 8, 2006 while Pat Fox remained as President and Co-Owner. Pat later acquired full ownership of Fox Bros. in 2010.

In 2007 Fox Bros. Piggly Wiggly developed its own homemade bratwurst, summer sausage, and snack stick products which were made fresh daily at the Oconomowoc location. Currently Fox Bros. is producing approximately 8000 lbs. of brats per week during the summer months. This equates to approximately 35,000 individual brats per week.  


In October 2011 Fox Bros. bought four (4) Piggly Wiggly Corporate stores, increasing the Fox Bros. group to a total of six (6) Wisconsin store locations. These stores are in Richfield/Hubertus, Jackson, Saukville, and Slinger, Wisconsin. With this business expansion, and the addition of another 325 employees, Pat’s wife, Lori, became an active partner in the business.


Since 2014 Fox Bros. Piggly Wiggly has added three (3) new locations with stores in Hartford (December 10, 2014), Port Washington (August 8, 2018), and West Bend (June 9, 2019). Fox Bros. currently has nine (9) stores and employs over 800 employees.

On April 22, 2017 Lori & Pat Fox sold the company to the Fox Bros. team members and Fox Bros. Piggly Wiggly became Wisconsin’s only 100% Employee Owned Grocery Chain. Pat and Lori have continued as President and Vice President of the Company since Fox Bros. Piggly Wiggly became an ESOP (Employee Stock Ownership Plan).


With the additional stores and growing demand for Fox Bros. Brats, the production facility was moved to Hartford in 2018 and currently all award-winning brats, sausages, and snack sticks are produced and distributed from the Hartford location.


Fox Bros Piggly Wiggly is honored to have been named a Top Workplace in the Milwaukee Area the last four (4) years from 2016 through 2019. We were also voted as the Milwaukee Journal Sentinel’s Top Choice Grocery Store in 2017 and 2019 and the Top Choice Brats three (3) years in a row from 2017-2019.


Fox Bros. is very proud and appreciative of all its Team Members whose dedication and hard work continue to make its customers the #1 priority and truly live the Fox Bros. Mission Statement.  

Veggies in grocery brown grocery bag
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